A few months back, a client sent us a brutal email.
"I paid for this program and I don't feel like I'm getting enough support."
Ouch.
Here's what most businesses do:
Ignore it
Get defensive
Offer a refund to make it go away
Here's what we did:
I jumped on a call with them within 2 hours. Asked:
"What specifically isn't working?"
"What would make this a 10/10 experience?"
"How can we fix this right now?"
Turns out: They were stuck on one technical thing and too embarrassed to ask for help. (Our fault for not solving this for them earlier)
We fixed it in 20 minutes. They're now one of our best clients. In fact, I flew out to see them in the Summer to make sure there were no more issues.
The lesson?
Trust is built by how you handle problems, not by avoiding them.
I put my entire brand behind our work. If it's not working, I want to know immediately so we can fix it.
That's the Recognized guarantee. My brand is about Trust and so if you can’t trust me, who can you trust?
This is what we do now and I hope it's something that might help you. Every Friday we send out a quick form to all of our clients to find out what’s working, what they are struggling with and how we can provide more value for them.
And guess what, we’re able to improve our business every single week because of it.
And for Black Friday, I'm doubling down on this.
(THE OFFER MY EXISTING CLIENTS ARE FURIOUS ABOUT)
I just sent this to my current Modern Trust Systems members and got back: "Wait, they're getting WHAT for half price?!"
Yeah. For 10 people only, I'm offering something that honestly makes my existing clients a bit salty:
OFFER 1 - 50% Off Everything:
My complete authority building system refined over years.
We book you on premium podcasts every month (reaching 60,000+ ideal clients)
We give you unlimited access to our database of 50,000 vetted podcasts
Plus 1:1 coaching
Positioning workshops
LinkedIn support to go viral
Our content repurposing machine that turns one podcast into 30+ pieces of content
12 months for the price of 6. Only 10 spots. Monday deadline.
PLUS you get beta access to Podcast Pro - our new AI software that analyzes your podcast performance and gives you a shareable score hosts use to vet guests.
Current members paid full price. You won't have to. [GRAB YOUR SPOT] - book a call, mention "Black Friday Path #1"
OFFER 2 - The "Are You Serious?" VIP:
Entire 12 month program FREE + I personally fly to wherever you are in the world for a full day private strategy session.
We'll tear apart your business
Map your 7 figure authority strategy using frameworks I've built over years as head of product at the world's largest digital publisher
Build your positioning so you're the ONLY choice
Create your 90 day execution roadmap
Plus strategic intros to my network of $3bn+ entrepreneurs (Daniel Priestley, Dan Henry, other top tier founders).
Only 3 spots. Starts at $25,000. Premium investment for serious operators.
[BOOK VIP CALL] - say "Black Friday VIP"
BONUS PATH #3 - LinkedIn Viral Authority System:
Three years ago, Antonia and I launched our very first offer: helping founders go viral on LinkedIn. We STILL have clients from day one. That's how well it works.
We're taking on 2 founders ONLY to become the recognized voice on LinkedIn.
Choose:
Done For You (we write, post, manage everything) or
Done With You (we teach you our frameworks)
Optional podcast integration for the full authority stack
12 months of support, weekly check ins, content template vault, algorithm deep dive, and complete brand audit & rebuild.
Only 2 spots for founders ready to own LinkedIn.
[BOOK YOUR CALL] - mention "Black Friday Path #3"
Proof that this works:
Real deadline: Monday midnight. I've already had people booking this morning. Spots are moving fast across all three paths.
All 3 paths are designed to drive traffic to your business, and turn that traffic into sales.
Pick the path that matches where you're at. But pick fast.
— Freddie