Hi all,

This week I was lucky enough to be invited downtown in Dubai to meet some quite incredible people at the Billion Follower Summit (where LinkedIn is still said to be the most under leveraged platform in B2B!)

I spent time with Nischa Shah (former investment banker and recent Diary of a CEO guest with a huge finance following).

Jamie Whiffen (Ali Abdaal’s Youtube Strategist who’s also worked with Gordon Ramsey, Bryan Johnson, Graham Norton etc etc)

Robin Waite (previous podcast guest of mine and the man behind many of the pricing structures of the biggest creator businesses in the world).

Something really stood out to me around these people. Their positioning in the market both logically (i.e. I help people with Youtube or I help people with financial knowledge) is upheld by emotional positioning (e.g. I like fast cars, I like Japanese food) and completely ingrained together.

This is the future of marketing - logical sell must be secondary to deeply relatable buy in. The days of being impression are dying and being relatable are thriving.

And 90% of experts are completely fumbling it.

Not because they're not smart. Not because they're not posting. But because they're doing the ONE thing that guarantees invisibility:

They're positioning themselves exactly like everyone else.

Let me explain why 2026 is different...

Three things are happening on LinkedIn right now that have never happened simultaneously:

1. Organic reach is INSANE While every other platform has killed organic reach (RIP Facebook 2014), LinkedIn is actively BOOSTING it. They want you to post. They want engagement. They want conversations.

Your content can reach 10x your follower count without spending a dime.

2. Decision-makers are actually there Your ideal clients aren't doom-scrolling Instagram. They're on LinkedIn. Reading. Engaging. Looking for experts to solve their expensive problems.

The CEO with the $2M problem? She's on LinkedIn right now.

3. The bar is ridiculously low Most LinkedIn content is still boring corporate jargon or "I'm humbled to announce..." nonsense.

Which means if you can be clear, specific, and human? You stand out like a lighthouse in fog.

And the best bit is that so many people are trying to grow on LinkedIn that the boring content is actually getting worse, so the opportunity only grows and the high ticket sales opportunities we are seeing are extraordinary.

But here's the catch...

Everyone's treating LinkedIn like a digital resume.

"Marketing Consultant | Helping Businesses Grow" "Business Coach | Transforming Leaders" "Sales Expert | Driving Revenue"

Cool story. So is everyone else.

Search "Business Coach" on LinkedIn right now. I'll wait.

524,000 results.

How does someone choose YOU out of 524,000?

They don't. They scroll past. You're invisible.

But what if you positioned like this instead:

"The Scale Without Burnout Architect for Tech Founders Stuck at the $7M Ceiling"

Now search for THAT positioning.

Maybe 5 people. Maybe.

That's a blue ocean.

Why This Matters More in 2026

The LinkedIn algorithm is getting smarter. It's not just about keywords anymore.

It's about:

The algorithm REWARDS clear positioning. It knows who to show your content to. It knows who will engage. It knows who will convert.

Generic positioning confuses the algorithm. Specific positioning feeds it exactly what it wants.

Here's what I'm seeing with clients who nail their positioning:

Sarah went from "Marketing Consultant" to "I help B2B SaaS companies add $500K ARR in 6 months using the Content-to-Pipeline System"

Result: 3 inbound leads per week. $50K in new clients in 90 days.

Marcus went from "Executive Coach" to "The Transition Architect: I help first-time CEOs make their first 100 days legendary"

Result: Featured in Forbes. Waitlist of 4 CEOs. 3x'd his rates.

Jennifer went from "Financial Advisor" to "I help tech executives turn RSUs and stock options into generational wealth using the Equity Liberation Framework"

Result: Managing $4M in new assets. Every client a referral from LinkedIn.

Same people. Same expertise. Different positioning.

If you're on LinkedIn and NOT seeing consistent inbound opportunities, your positioning is the problem.

Not your content. Not your expertise. Not the algorithm.

Your positioning.

Ask yourself:

2026 will be the year positioning becomes everything on LinkedIn.

The experts who figure this out now will dominate.

The ones who don't will keep wondering why their competitors with less experience are getting all the opportunities.

Your move.

Want to figure out your blue ocean positioning? Hit reply and tell me:

I'll tell you if you're in a red ocean or if you've found blue water.

Freddie

P.S. That "Marketing Consultant helping businesses grow" in your headline? That's costing you $10K+ per month in missed opportunities. I'm not even exaggerating.

Watch this if you want to grow on LinkedIn in 2026.

Or reply with what you want to learn about LinkedIn and I will make a Youtube video for you solving it based on the success we’ve had with over 300 founders in the last 18 months.